get pictures purchasers with out social media and with out consistently taking part in Instagram’s algorithm sport? Is it even doable? Should you’re uninterested in making an attempt to crack the Instagram or TikTok code, Laura BC has some nice tricks to supply. In her newest video, she shares find out how to discover purchasers with no need to submit on-line in any respect.
Laura says she’s nonetheless a fan of social platforms as they’re nice for publicity. Nonetheless, she completely understands that not everybody enjoys being glued to their cellphone or chasing algorithms. I personally have much less and fewer persistence for this, and I’m not even making an attempt to get purchasers – I simply wish to have enjoyable and comply with the stuff I like. I even deleted each my private and enterprise accounts get some relaxation, I don’t even care in regards to the visibility anymore.
Should you’re getting fed up like I’m, and nonetheless wish to get pictures purchasers, I feel Laura’s ideas are nice to point out you different methods to construct your consumer base. It’s time to get sensible and strategic offline.
Memorable Enterprise Playing cards
Laura’s first and favourite tip is traditional: networking, however with a twist. She reminds us that phrase of mouth is highly effective, however individuals can overlook names simply. Enter enterprise card. However not simply any plain, old-school card—she’s speaking about trendy, eye-catching designs that replicate your model.
To assist with this, Laura recommends utilizing design.com, a user-friendly platform with tons of photography-specific templates. It’s also possible to design your individual utilizing instruments like Canva or Adobe Categorical. I performed with these two and had numerous enjoyable, whereas additionally studying some design fundamentals alongside the best way. In fact, if you happen to can afford it – I’d at all times advocate hiring a graphic designer who is aware of precisely what they’re doing.
As soon as your playing cards are prepared, the secret is how you employ them.
Let Your Enterprise Playing cards Do the Work for You
Laura suggests dropping your online business playing cards off in locations the place your perfect purchasers already hang around. Are you a portrait photographer? Strive yoga studios, gyms, or Pilates courses. She says that instructors usually want content material for his or her web sites or social pages, so this is usually a good place to begin. Should you’re into music pictures, you’ll be able to depart your playing cards at native occasion venues. You get the thought.
The aim is to get your identify in entrance of people who find themselves already in want of your expertise, with out having to pitch your self each time. Actually, as an introvert, I discover this gorgeous useful! Only a fast, pleasant chat at reception is normally sufficient, and also you don’t have to talk to a ton of individuals. Whew!
Laura encourages making this a behavior and offers two small motion steps to get began:
- Drop playing cards at three totally different native companies
- At all times carry at the very least 5 playing cards and hand one out at any time when pictures comes up in dialog
Easy, proper? You’ve received this!
Provide Mini Periods at Native Occasions
One other tip Laura swears by is exhibiting up at native occasions and providing mini-sessions. These are fast, low-cost shoots that give individuals a style of your work and allow you to discover pictures purchasers.
Occasions like farmers markets, artwork exhibits, museum nights, or networking meetups are nice spots. Laura says to carry your digicam, hand out playing cards, and snap some candid pictures. Then, ship a couple of free images to the occasion organizer as a thank-you, and pitch your self for his or her subsequent occasion. It’s a low-pressure solution to showcase your expertise, make connections, and begin constructing your native status.
Stage Up with Flyers and Your Greatest Photograph
If you wish to go the additional mile, Laura recommends making flyers together with your strongest picture—what she calls a “hero shot.” Flyers give you extra space to spotlight your companies or promote mini periods, and a hanging picture will immediately present what you’re able to.
Once more, you need to use design.com for this. They’ve ready-to-edit flyer templates only for photographers, together with choices for drone companies, portrait work, and extra. As soon as your flyer is completed, print a couple of and drop them off similar to your online business playing cards.
To remain accountable, Laura suggests one other small problem: distribute 3–5 flyers to totally different native companies.
Bonus Tip: Construct a Referral Community
Now for Laura’s bonus tip—and it’s a giant one. She calls it probably the most highly effective technique for getting pictures purchasers: referrals and partnerships.
Folks belief suggestions from others they already know. So, she suggests teaming up with professionals who already work together with your perfect purchasers. For instance:
- Should you shoot weddings, join with marriage ceremony planners
- For portraits, companion with make-up artists or hairstylists
- For health pictures, hyperlink up with private trainers
You possibly can supply them a fee, a reduction, and even free images for their very own enterprise in change for sending purchasers your approach. Laura used this method efficiently in London and says it’s the most effective long-term methods for rising a high-paying consumer base.
The Backside Line: Discovering Pictures Shoppers Doesn’t Must Be On-line
The underside line is that, whereas social media is a good device, it’s not the one one. So, if t has began to empty you, it’s good to know that there are options. You mix these offline methods together with your on-line presence… And possibly, finally, drop social media completely (however possibly that’s simply me dreaming of the perfect world :)). Most significantly, cease ready and begin doing. Whether or not it’s printing playing cards, exhibiting up at occasions, or organising referral partnerships—motion is the best way to seek out pictures purchasers.
[Get Photography Clients Non-Stop WITHOUT Social Media | Laura BC]
